Wuliangye co., ltd. has comprehensively upgraded the anti-counterfeiting of 52-degree 500mL new wuliangye packaging, and consumers can directly inquire the authenticity of the product through mobile phones with NFC function. Upgrade products will be put on the market in the near future, and the natural transition will be achieved gradually with existing products.
The RFID anti-counterfeiting technology currently used by wuliangye was started in 2009, but the original anti-counterfeiting query must be conducted with special inquiry equipment, which is not convenient for consumers to inquire by themselves. In order to comprehensively improve the forgery prevention of wuliangye products, protect the brand image of wuliangye, and enhance the customer inquiry experience, wuliangye company has been developing and innovating forgery prevention technology according to the market demand and technology development. New upgrade of wuliangye packaging anti-counterfeiting to cutting-edge technology around the world "one core double-frequency" technology, become the first domestic double frequency anti-counterfeit labels, achieved two functions: one is that consumers can directly use NFC mobile phones for authenticity identification (high frequency) technology, the second is, dealers can be read at a distance in the process of logistics, warehousing, intelligent management (uhf), bringing great dealer inventory management.
wuliangye's upgraded dual-frequency RFID anti-counterfeiting technology allows consumers to directly distinguish the authenticity of products without opening the wine box, using smartphones with NFC functions. Consumers can simply download the official APP of "wuliangye anti-counterfeiting" according to the prompt, and then put the phone close to the anti-counterfeiting label of the product to easily identify the authenticity.
The new anti - false system added unique encryption authentication scheme to guarantee the security of the system. At the same time, wuliangye has also upgraded the opening structure of the bottle cap, laser anti-false label and the opening structure of the box cover. It is reported that the new anti-counterfeiting system will be gradually applied to wuliangye 1618, wuliangye low-grade series of products.
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