China's first unmanned department store landed on Tianhe CBD

The new retail trend is blowing more and more, now is extended to the low-frequency sub-consumption of the department store industry!

The first unattended department store in China has landed on the tianhe CBD in recent days, after convenience stores opened all over guangzhou. What's new?

No restrictions are placed on the door

The hi-smart department store occupies a corner of the Hi department store on the fourth floor of zhengjia square. It is filled with more than 300 items.

The whole department store is an open space, except for a few safety-detection doors that look like normal clothing stores.

Compared with supermarkets, convenience stores and other high frequency necessities, most of the goods in the department store are low frequency. It is difficult for customers to accept the cumbersome procedures such as downloading the APP and paying attention to the public account to enter shopping. Therefore, hi-smart unmanned department store adopts smarcode small program Smart store technology. Users do not need to download the APP, no face binding and authorization, and enter freely.

All the items in the store have an RFID code and a qr code. Users just need to select the qr code of the item with WeChat scan to enter the settlement page of the small program and complete the payment on their mobile phone. The whole process takes only a few seconds.

The app turns a customer's phone into a cash register, and the customer leaves the door without waiting for the bill.

The combination of RFID code and qr code is its exclusive patent. The qr code is responsible for connecting small procedures to enable users to scan the code for purchase. The role of RFID code is to carry commodity information and trigger alerts. If a customer goes out with an unpurchased item, the door detector alerts the customer.

Tactile e-commerce has data of physical stores

There is no shopping guide in the store. What if you need to know more details about the products at shopping?

Hi-smart related person in charge introduced that customers can jump to the product page directly through the product qr code and timely contact customer service to get detailed answers.

In addition, scan code into the small procedures, you can find the small procedures when the common online shopping "full package mail" service, you can buy a full 88 yuan package mail. For customers, the purchase process actually takes place on the offline online shopping.

It is very convenient to be able to "sweep and buy immediately" in offline stores, or to buy online through small programs without leaving the house.

What sell? A number of web celebrity brands are on sale

Claiming to be an "offline Tmall", the first unmanned department store in China chose to cooperate with two major lifestyle department stores, netease yan xuan and Hi department store, covering both online and offline. Yiyan, an online lifestyle e-commerce company, has chosen to enter the hi-smart department store, and has selected more than 200 best-selling items. And the unmanned department store is located in the golden area of zhengjia square, and the offline flow is strongly guaranteed.

The products in the store mainly focus on intelligent, household and other categories, and there are nearly 20 web celebrity brands. Currently, netease has the highest proportion of strict selection, as well as intelligent product brands such as xinfeng, zaoer and going out asking, and IP products such as devil cat, crayon xiaoxin and unicorn.

Customer experience

It doesn't feel good to type.

"The whole store is quieter, the display of the articles is more exquisite, giving people a very comfortable shopping environment." After visiting the store, Ms. Chen found that the goods sold in the unmanned department store belonged to the quality and emotional appeal, not just the need. "the desire to walk in and see is greater than the desire to buy".

After the experience, her first feeling was that she could pay the bill without having to wait in line at the front desk. As there is no one store, I can only communicate with the corresponding brand customer service staff through scanning code to understand the goods, which is not a good experience. "Although the customer service staff always reply in a timely manner, they do not have the patience to type and communicate with the customer service staff when shopping." "Ms. Chen said.

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